Search Engine Optimization (SEO)

📄️ Adding Metadata for a Specific Page Type

Search Engine Optimization (SEO) makes your shop pages more accessible to search engines such as Google, so that they are presented higher in the list of results when a (potential) customer carries out a search. One part of SEO is selecting effective metadata.

📄️ Creating a Page Slug (URL Mapping)

A slug is the part of your page's URL that appears after the domain name, e.g. https://www.sitename.com/this-is-the-slug. This section of the URL is visible in search engine results and plays a crucial role in leading traffic to your page. If the link is clear and easy to understand, more people will find the page. Search engines also use the link to organize and rank pages, so it is important to make sure the slug is easy to understand.