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EU Legal Guarantee Notice and GARAN Label

Disclaimer​

CloudSuite does not provide legal advice. The information on this page is intended to help you understand the EU legal guarantee notice and the GARAN label, and what they may mean for your webshop. You are responsible for complying with all laws and regulations that apply to your business. The directive and regulation referenced on this page are based on publicly available information at the time of writing. We recommend verifying these references directly on EUR-Lex before relying on them.

From 27 September 2026, webshops selling physical goods to consumers in the EU must use two standardised graphics instead of their own text. This follows from Directive (EU) 2024/825 (the Empowering Consumers for the Green Transition Directive, known as EmpCo), which added the requirement to the Consumer Rights Directive 2011/83/EU, and Commission Implementing Regulation (EU) 2025/1960, which sets out the exact format of both graphics.

The EU introduced these rules because member states apply the legal guarantee differently, and many consumers do not know they have this right at all. A harmonised notice shows it in the same form everywhere. The GARAN label puts commercial durability guarantees in one standard format, so a guarantee from one producer is easy to compare with a guarantee from another.

  • The legal guarantee notice reminds consumers of their statutory right to at least two years of legal guarantee on the goods they buy. Every webshop this applies to must show it.
  • The GARAN label covers a different kind of guarantee: a commercial durability guarantee a producer chooses to offer on top of the statutory minimum.
    • Offering one is entirely voluntary. A producer can sell a product with only the statutory two years and nothing else.
    • However, when a producer offers a free additional guarantee that covers the entire product and lasts longer than two years, displaying the GARAN label for that product is mandatory.

Both replace free text. You can no longer describe the legal guarantee or an extended guarantee in your own words or your own design. Use the official graphics instead.

Who Does This Apply To​

  • Webshops selling physical goods to consumers (B2C) in the EU must show the legal guarantee notice. This includes new goods, used goods, and goods with digital elements.
  • Webshops that sell only to businesses (B2B), and shops that sell only digital content or services, are exempt.
  • The GARAN label only applies to individual products for which the producer offers a guarantee that is free, covers the whole product, and lasts longer than two years. If a product has no such guarantee, do not show the label for it.
  • This depends on where your webshop visitor is, not on where you ship from or which entity fulfills the order. A store view that sells only to consumers outside the EU stays out of scope, even if the order ships from an EU warehouse.

What You Must Show​

Legal guarantee notice (mandatory for every webshop this applies to)

  • The official label, with the duration, brand and model of the product filled in. Do not change the QR code or any other part of the design.
  • Somewhere webshop visitors find easily, for example your footer or a dedicated page.
  • In every order confirmation email for B2C orders.

GARAN label (mandatory only for qualifying products)

  1. On the product detail page, close to the product itself.
  2. In the checkout, with the product it applies to.
  3. In the order confirmation email, embedded or attached, so it is clear which product each label belongs to.
  4. A label that shows the brand, model and number of years that that guarantee is for that specific product.

How CloudSuite Supports You​

Requirement

CloudSuite provides

You are responsible for

Legal guarantee notice on your webshop

A CMS page and footer content in CloudSuite Admin

Adding the official graphic and link, and publishing it where visitors can find it

Legal guarantee notice in order confirmations

The option to attach the labels to the order confirmation. Contact your consultant for the options

Including the label for each qualifying product

GARAN label data per product

Tags or featured attributes in PIM and product assets. Ask your consultant what would best suit your webshop.

Keeping record of the products that qualify, including the guarantee duration, brand and model.

Collecting the correct label for qualifying product from the producer.

GARAN label on the product detail page

Display of product attributes on the PDP

Keeping the label content correct and current

GARAN label in order confirmations

A configurable order confirmation email template

Adding the label next to the qualifying product line

Owner Action Steps​

If your webshop sells physical goods to consumers in the EU:

  1. Review your product range for producer guarantees that are free, cover the whole product, and last longer than two years.
  2. Get the official graphics and the correct wording from the sources below. For the GARAN label, ask your suppliers to supply this for each qualifying product. If you are the producer and need to create the, make sure to use the official file from the European Commission or use a GARAN label creation tool available online.
  3. Use the graphic and wording in the language of your webshop.
  4. Set up the notice and the label where it applies in your webshop.
Note

Directive (EU) 2024/825 also tightens the rules on environmental claims, for example unproven terms like eco-friendly or climate-neutral. That part is about your own marketing content, not something CloudSuite configures, so review your product texts and claims separately.

Consequences of Non-Compliance​

National consumer protection authorities enforce these rules. Non-compliance can lead to inspections, warnings, fines or other enforcement action. Requirements and penalties differ per country, so check with a legal adviser for your situation.

More Information​

Your Europe: the EU legal guarantee notice and GARAN label (EN)

Your Europe: de kennisgeving over de wettelijke garantie en het GARAN-label (NL)

Thuiswinkel.org: Nieuwe EU-labels voor garanties (NL)

European Commission: official notice and label files, all EU languages, PDF, JPG, PNG and SVG