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Multi-Shop Concept

Within one CloudSuite environment, you can define multiple shops with each shop having its own setup and characteristics. By enabling or disabling certain features you can tailor the shopping experience per shop type. After all, B2B customers have different needs than B2C customers.

Each shop can have a different theme, users, customers, and products. However, sharing one or more of these entities across multiple shops is also an option.

B2C Shop (Business-to-Consumer)​

In B2C stores, the customer experience is different from B2B; the consumer will buy because your product fulfills an emotional need, usually more driven by impulse. A B2C webshop needs to be streamlined to remove any points of buyer friction, such as difficulty in adding products to the basket or having a lengthy checkout process.

CloudSuite offers the following specific B2C features:

An important requirement for B2C shops is the possibility to easily update the shop content and create inspiration pages and promotions. By using our web- based Content Management System (in the CloudSuite Admin) you have all the tools to align your shop based on new insights and live campaigns.

B2B Shop (Business-to-Business)​

B2B customers go through a different purchasing methodology. Their decisions are more based on logic, facts, and finding the best product for the best price. Emotions do come into play, but it will be a need-based purchase on behalf of a company instead of the buyer himself. Speed and order flexibility are very important and this is why CloudSuite offers the following specific B2B features:

  • Personalized webshop:
    • Customer-specific pricing
    • Customer-specific catalog/product assortments.
  • Features for reordering:
    • Order templates
    • Ordering based on previous orders.
  • Supervisor features
    • Budget control
    • Order authorization workflow for supervisors.
  • On account payment options
  • Fast and easy B2B checkout
  • Sales agent functionality.

Reseller Shop (Business to Retail / Dealer / reseller)​

The reseller shop model is an extension of B2B. It is easy to set up a new reseller shop since it is in fact a copy of the existing shop including all existing features. This way you can stay in control of the whole eCommerce channel, with shops that are managed by your dealers/resellers and serviced by you. For each shop you can specify:

  • Delivery options and outlets
  • Exclude products
  • Add exclusive articles
  • Manage prices
  • Order conditions and payments.

Reseller Order Workflow​

The Reseller order request is a specific order flow that fully supports the reseller shop model. Orders that customers place in the reseller shop are sent as purchase orders to the wholesaler. There are two options:

  1. The order needs to be authorized before it is processed (Parked for authorization)
  2. The order is processed automatically based on the conditions with the reseller.

Optionally, you can choose to have the order sent directly to the customer, via drop-shipment.

Pre-Order Shop​

A pre-order is an order placed for an item that has not yet been released or will be manufactured in the future (for example, seasonal goods). Your customers can reserve the goods and you as a manufacturer or wholesaler can identify the need for products and adjust your planning.

CloudSuite supports specific pre-ordering shop features, which you can configure for a shop. The products for pre-ordering can be configured using specific pre-order catalogs.

Within a shop, you can easily configure multiple domains for just pre-ordering, just regular orders, or both.

Online Catalog​

All the features and benefits of a webshop, without the option to order. Use your web shop as an interactive catalog to present your products professionally, with up-to-date and complete product information. Your customers can browse through product categories, compare and search by attributes or keywords as they would in a standard webshop.

Depending on your requirements you can choose to hide prices and disable the basket and checkout options.

Multiple Shop Concepts​

Traditional trading channels seem to change with the development of eCommerce. Business to business, business to consumer, direct to consumer, business to reseller: all different sales channels that can be configured in CloudSuite.

A single CloudSuite instance / environment can host many different shop models, as listed below.

Wholesaler B2B Shop​

A traditional B2B shop for wholesalers is typically focused on efficient ordering with a focus on personalized content such as customer-specific pricing and product assortment. It often emphasizes features for reordering (retention). Self-service features such as backordering, download invoices, quotation requests and much more further empower wholesalers.

Business-to-Consumer Shop​

B2C (Business-to-Customer) eCommerce is the exchange of goods between online stores and individual customers. It helps the consumer with the convenience of online shopping. CloudSuite has many features to focus on customer experience and awareness of what you are selling.

Brand Shop​

It is possible to create specific and separate brand-specific shops in B2C, B2B, or combined models. The brand shop will share and use PIM and CloudSuite Admin data from the CloudSuite environment.

Country Shop​

It is possible to ship orders internationally, but a country-specific shop may be needed if you want to target customers specifically in a country. The assortment, pricing, and CloudSuite Admin content can be optimized for the country while sharing PIM and CloudSuite Admin data from other countries or shops within CloudSuite.

In-Store Online Shopping (Order Kiosk)​

For omnichannel retailing, the CloudSuite platform supports specific POS features like a Point of Sale terminal to provide your customers with additional product information including rich media, when shopping in your store.

Setting up this type of terminal improves the customer journey and experience in-store and leads to higher revenue. Customers can order products that are not available in the store (long-tail assortment) and pay them directly using a dedicated payment terminal. Also, this can be used for additional product information of products available in store.

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