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Improved discoverability with extended hreflang tags in the sitemap

To further optimize the visibility of your online channel, we have extended the hreflang tags in the sitemap. Previously, only the language code was included (for example, nl or fr), but now the country code is also added (for example, nl-BE or fr-BE).

Thanks to this improvement, search engines better understand which version of your webshop is intended for which country. This prevents confusion during indexing and ensures that the correct regional pages rank more effectively.