Featured Attributes

Featured attributes allow webshop visitors to easily compare visually or technically indistinguishable products. You can set product-defining attributes (specifications) for a group of products that are visible on the Product Listing page (PLP), Product Detail Page (PDP), order templates, and in the basket to visually compare the specifications (text or image) of the product and to pick the right product.

Featured attributes can be set by Product PIM Type which makes it easier to apply them to a large number of products.

Example

USB power adapters have three important specs: power, voltage, and amperage. Having these attributes displayed on a PLP makes it easier to choose the right one without having to navigate to the product page.