Skip to main content

Product Category Trees

To create a custom navigation structure for your webshop, CloudSuite offers the possibility of setting up a tree structure of product categories with underlying products. Such a defined structure is called a product tree or a product category.

If you sell many different products in your online shop, you may want to group these into product categories based on similar properties or attributes.

With a tree structure, you create levels of categories and subcategories. The goal is to guide visitors quickly and effectively to the next logical choice, and continue until they end up at the Product Detail Page of the product that best fits their search.

Visitors to your webshop often start looking for a product category if they are not yet looking for a particular product. By creating informative category pages you can provide relevant information about the category of products and lead your customers to the right products.

One of the major focus points for effective search and navigation is setting up a good categorization structure for your products. It is important to name your product categories using keywords that your customers would use in order to lead them directly to the category landing page. See also: Search and Navigation.

Dynamic Trees​

Dynamic Trees is a feature that allows for the fast generation of trees (and landing pages) by matching the products to specific criteria such as attribute values instead of manually assigning products to trees.

Without having to manually assign products to each tree you can quickly set up your navigation. The trees are updated based on new or changed products in your catalog. Just select the attributes and configure your dynamic trees to use these attributes to link to the right products.

Dynamic Trees are used to create dynamic landing pages.

At tree level, you can add a generic category image and a category description. You can also choose if you want to show additional category filters. For each tree, you can set the attributes for filtering for the underlying products (color, size, material, etc.).

Product trees have the following features:

  • Products can be part of more than one Product Category Tree
  • Different shops can share trees or create their own tree structure (example below) product trees
  • Option to add SEO meta information.
  • Option to add a category name that can be used to search for products in this category.
  • Select specific attributes (or groups of attributes) for filtering the underlying products.
  • Filtering on parent & sister categories.
  • Select lateral behavior; a feature for filtering on products & displaying the categories (e.g. useful for parts or technical products with many different dimensions).
Last updated on